Have you ever asked yourself why do you feel so energetic when you step into a vivid red room or felt peaceful when you are in a space decked up with neutral faded hues? It is likely because of color psychology in interior design and how do they affect or thinking process and emotions. Most clients choose color schemes according to their own choices and preferences, but do not know how these colors affect them positively or negatively. Let’s take a sneak peek into the world of colors and see how they affect human behaviour and well being.
Color trends may vary according to the age, gender, ethnicity, and the weather, but they are classified into 3 broad categories namely warm, cool and neutral.
Red raised the room’s energy level like no other color. The most intense color in the family, it pumps adrenaline like no other hue. It creates a strong first impression, thus stimulating conversation and drawing people together. Rich muted versions of red are considered good for bedrooms while bright shades create excitement and raises energy level and should be used in the drawing or dining.
Yellow is the most optimistic and cheerful color of the lot. It creates a sense of joy and happiness. It is an excellent choice for kitchens, dining room and bathrooms, where it is energizing and uplifting. In halls, entries and small spaces it feels expansive and welcoming. Although being a cheerful color, it might create a sense of irritation when used in large quantities or brighter shades. Hence it is very important to check the quantity of yellow you are using and what decor or accents you are using to balance its effect.
Orange is all about fun, joy and playfulness. It encourages social interaction in a fun, conversational way. It is the color that stimulates the appetite. While it is not a wise choice for bedrooms, but it can be used in smaller quantities in kids bedroom as it denotes fun and playfulness. However orange is not for everyone and one needs to be careful as to the proportion of color you are using, the placement and the combination with other colors.
Blue is the most calming, relaxing and serene color in the family and recommended for bedrooms and bathrooms. It is said to bring down blood pressure and slow respiration and heart rate. It is advised to balance it with warm hues for the furnishings and fabrics. Dark blue has the opposite effect, evoking feelings of sadness, thus it is advised to refrain from using darker shades in the main color scheme.
Green is considered a restful color for the eye. It has a calming effect, helps to release stress and is the only color that can be used at every part of your house. It is also believed to help with fertility, making it a great choice for the bedroom.
If we imagine the color of an eggplant, it signifies purple in its darkest form which is gives us a feeling of richness, drama and sophistication. Lighter versions of the color such as lilac and lavender can be good choices for bedrooms. The darker versions are more predominant in accents, decor and furnishings. It is a color which reveals luxury and creativity.
The families of black, grey, white and brown together constitute the neutral color family. Neutrals are a basic necessity in every interior designer’ tool kit.
When you want to balance things up with your bright colors, neutrals is the way out. When used with bright colors they balance things out and creates a sense of equilibrium in the eyes of its users. Though black symbolizes luxury, should be used in small dosed in interiors or it would create a sense of negativity in your space. Neutrals never go out of fashion, they just keep coming again and again.
TIPS FOR APPLYING COLOR PSYCHOLOGY IN INTERIOR DESIGN
What feeling do you want to evoke? For example, in the kitchen you might want to increase appetite and energy. In a living room you might want some calmness and peace. Maybe you want add some mystery to a bedroom.
What will the room be used for? Is the space be used for private or public purposes. And how much of the space will be used? Is the intent of the space for working or for relaxing?
How much light and what kind of light will be required in the room? Is there natural lighting available in the space or are iridescent or ambient only light sources? Due to the amount of the light source, color can appear drastically different. It is always advised to test the paint in both natural and artificial light prior to committing to a specific color.
You need to keep in mind what kind of accents, textures and furniture will be used in a space. They can warm up or cool down a space, can add personality, bright out energy and vitality, and more. Try using the color wheel to see what goes with your accents, furniture or textures and wallpapers.
By Rohit Saha